Posted by Greg Hydle on August 03, 2011 — 1 Comment
"Neoprene is for old people with bad knees."
We couldn't agree more.
Dieter Rams, a legendary German industrial designer, has been around for a few years. He began designing gorgeous products for Braun starting in the 1950's and is still showing up with great ideas and products.
Rams is the design hero of Apple's Jonathan Ive, the senior VP of industrial design in Cupertino. Jonathan Ive is the artist behind the iPod, MacBooks, iPad, and darn near everything we've grown to love from Apple.
Rams has recently said "Apple has accomplished what I couldn't." and that Apple is the only company truly practicing great design.
Dieter Rams pursuit of design led him to ten principles of good design:
"Neoprene is for old people with bad knees."
We couldn't agree more.
In celebration of IKEA finally opening their first store in Colorado - we have been working on a new product specifically for this retail outlet.
What would you pay for something as beautiful as this from your favorite IKEA?
Don't forget - we actually make a real iPad 2 case... made from Bamboo :)
Cheers to Glenn Dwyer for sharing his Original Oak Blackbox Case with us from Australia. He is a huge Coors Light fan - like us... but unfortunately isn't able to purchase the cold taste of the Rockies in his home town of Gosford, New South Wales.
On my trip to Chicaco last week I spoke with the Miller Coors big wigs about solving this dilemma... over a beer - and a Blackbox Case. I can't definitely say his problem will be solved in the coming months - but I definitely can't say it won't either.
Reason 1: We Live and Work in Golden, Colorado!
Reason 2: Creative Freedom
Reason 3: Co-Workers are Key
Reason 4: We Get to Work with Power Tools!
Reason 5: We Love To Hear Your Story
We hope you enjoy your purchase as much as we love making them! Cheers to making awesome stuff!
Happy 4th of July from us here at BlackBox Case!
We have started to track the artful work of Blackbox case owners from around the world. If you have a photo you would like to share... and maybe be featured in our "Photo of the Day" facebook album... upload and tag your Blackbox Case and it will not go unnoticed.
The most creative and liked photo at the end of each month will win a special Blackbox Case surprise --- oooh the things we could make for you.
Todays photo comes from Adam Crook at his home in the British Virgin Islands. Adam, a soon to be olympic half pipe skier, is documenting his travels through a 365 day photo blog named after his 10 toes and where they take him.
Our question to you Adam... is how did you learn how to ski so well without any snow??
Thanks for sharing.
Say hello to your soon to be future Blackbox Case lineup - That is all for now!
We’ve fallen in love with simplicity. We’ve come to believe the precision of purpose and cleanliness is a thing of beauty. It fills our Moleskines full of notes, drawings, and daydreams. We won’t stop refining until the day we don’t make cases anymore, and we strive for this in every Blackbox Case.
The opening of the cases is derived from a perfect mathematical equation. The rubber feet are drilled-and-glued into the case. They will never, ever fall off. We promise. The leather strap is laser cut and hand numbered. The wool felt liner fits your Macbook or iPad 2 as perfectly as you can imagine it could. The wood and bamboo forms a serious hard shell case that takes abuse and also draws tons of coffee shop gawkers. It’s a flowing piece of wood, taken to its limits. No case is ever identical.
We believe in Apple’s ability to design georgeous products. We seek to let you keep that user experience without covering your iPad in a large silicone blob.
We have fun making these. In 6 months, we have seen one defective product return (and a few wrong-sized orders.) Love-poem-emails aren’t uncommon.
We appreciate all of you. You guys have cases wandering around 27 different countries now. We got an email the other day saying “I spotted a Blackbox Case in Saudi Arabia…” We’ve been flooded with good-people-turned-friends.
Keep having fun. We’ll do the same. And stop by for a beer, too.
“My first business loan from the bank was done with just a handshake.”
In a rural farm town of Colorado, my father started selling tractors in 1971. Leon Atkins Motors started peddling Minneapolis Moline tractors, then Ford cars, and the rest is history. Recently, 40 years later, he sold his business.
But wait...his business was bank-financed with only a handshake as a promise? That banker, without legal contract, trusted his word?
I grew up working at Leon Atkins Motors, and more than I remember the farm equipment, I remember the people. I got to see a lot of handshakes. I got to waste a lot of time shooting the breeze with farmers. They’re always worried about too little rain and they’re also good people working hard to make a living. We left the keys in the parked car and always waved when passing on the street. It’s as if there was a hint of “I trust you” built into everyday life.
The world, and business, has become a convoluted place. Contracts, rules, and worry are all hard to avoid. Don’t forget to pay your cell phone bill and don’t be 5 minutes late to your next meeting.
Being a local business in Golden, CO, we have gotten to experience some handshake deals lately. We're working with Bill, a local cabinet maker. He helped us with a big project and only said, “We’ll figure out the numbers later.” We are brainstorming an urban-wood-recycling project with Jonathan, a local tree trimmer. He gave us some amazing wood to play with and asked for nothing, just a “See you soon.” Friends, local business owners, and complete strangers have been coming out of the woodwork to help. We can't help but feel like we get to be a part of a family.
Let’s bring back handshakes.
Picasso painted some pretty crazy stuff. It didn’t really make sense to many people. Actually, Picasso proved his talent early on in life painting realistic things… people, buildings, boring.
Then, one day, I imagine he said, “I’m gonna paint whatever the hell I want.”
…and out came this…
Picasso is one of the greatest artists of our time. He created something new, something fresh, something crazy.
I’m sure Picasso felt crazy sometimes… I’d bet that’s because everyone told him he was. People are taught to mini-dream and execute logic. Don’t be that, People.
In the science of creating art, you will dig up some problems. First, people will think you’re crazy. They may try to point out all the flaws of your business plan or tell you why you need to incorporate some new whopper-dad-gidget on your invention. You won’t feel full of “wisdom” because, frankly, you don’t have it. Wisdom is born of experience. We’re now in the business of New.
Next, the experts will think you’re crazy. For example, we started asking people that work with bamboo if we could use bamboo on our iPad and MacBook cases. We found that the experts are afraid of what we’re trying to engineer. It won’t work. So finally we tried. We came up with 10 more problems, solved them, and now have probably the coolest material on earth to make cases with. You’ll be seeing these cases soon.
The side effect of risking craziness, creating art, and trying is that you’ll have fun. Make. New. Art.
"Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid." —Albert EinsteinTweet
Been wondering if your MacBook will fit into a Blackbox Case? We've decided to cure the confusion:
And, as always, please email us with any further questions!
Friends, we're excited to announce the newest product to our family, our gorgeous Blackbox Case for Apple's Unibody 17" MacBook Pro!
We've been working hard to make sure it's perfect. We humbly give you our finest...
O’ Bob Vila
Your love of wood ignited inside a passion
Mentoring children, television lit
Teaching house building
Enchanting you were, trouble we were no more
You keep building, follow we did with love
Staircases and patios we dream of
Your steady woodworking hands guide our future
You words are woodglue to our soul
Patrons thank your guiding hands
Craftily we go into thou world
“Build” you say with confident, paternal voice
Build we shall
May we honor your life with our art
Poker. What a great game. I love that it is a game of logic and confidence. Bluffing? Act calm. Have a full house? Act calm. I’ve always liked that it teaches me to stay faithful, even when nervous.
I’ve always found a measure of success playing poker like it’s “not my money.” I’m not advocating emptying grandpa’s bank account, but only the act of “letting go” of something dear to you. If you’re afraid to lose your money, you probably will.
I recently got engaged to the most lovely girl named Nicole. The next time a friendly poker game occurred, I thought, “Be responsible and careful, you’re getting married.” That fear, combined with my decision to still play poker, led to me losing my chips at the end of the night. My fear led to my loss.
What is it about fear of losing that paralyzes us? A business owner might find it harder to keep his business dynamically moving because it is his own money. An inventor stops inventing because he has a baby on the way. A basketball player doesn’t take that shot because he’s afraid of blowing it.
I propose a new road. Let your fear be okay. There is a strange freedom in that fear. Freedom is a strange thing. It can’t be caught nor trapped. Rather, it comes and finds you. So go dig up your fire-fighter-child-dreams. Go pursue the ones you love like they will never leave you. Go write that book you’ve dreamed of. Go travel the world. Go. It’ll work.
and please share the journey with us too…
Two months ago, we welcomed a MacBook Air to our Blackbox Case family. Our decision was based upon pure logic. The MacBook Air was a very *cough* practical, necessary purchase for us. Kind of like an IBM Thinkpad…
Actually, it’s the high-end 13” screen model, full of 4gb of ram and a 256 gig SSD.
We have fallen hopelessley in love. It’s just amazing. It kicked out a faster 15” Intel Core i7 MacBook Pro, so the Air isn’t technically a performance upgrade. Here is our gut reaction to the Air, we will save you the nerd-detail-review:
-It's oh-my-gosh light. 2.9 pounds. Almost 3 pounds lighter than the 15" MacBook Pro workhorse I was using. It's so portable, it may inspire you to travel to new corners of the earth to get work done.
-One thing I hate about MacBook Pros is the sharp, tall front lip of the computer. The Air has a low lip that doesn’t scrape your carpal tunnel wrist area. I am now known to continuously compute for 71+ hours without wrist blisters. Relief.
-Oh lordy is it fast! The processor is %30 slower than the Intel Core i7 equipped 15” pro I used to rely on. But the solid state drive makes it feel much more “snappy” than any computer I’ve ever owned. Loading applications doesn’t give me time to take a sip of coffee anymore.
-It fell out of the car, took a concrete gash, and has kept on rocking. We may have to make an Air case, eh?
- I never, ever, ever use an optical drive. The Air doesn’t have one. Without fail, two weeks into my AirLove, I desperately wanted to watch a DVD and could not. You can exchange your “not watching DVD” time for “People admire me for my MacBook Air” time now.
-Coffee shops are filled with loiterers wanting to see that “neat little thing.” Consider it your best meet-people-business-card ever.
-I don’t mind my workflow with a smaller 13” screen. If design work gets really crazy, it gets plugged into a 22” monitor.
If you’re thinking about a MacBook Pro, try to change your mind. A few more dollars and you will have a fast, lighter, more comfortable piece of art. Kudos, Apple. Kudos