We nervously launched Blackbox Case the day before Thanksgiving, 2009. From t...
Brand You or You Die
Posted by Lance Atkins on November 17, 2011 4 Comments
There’s a lot - a LOT - of articles on how to “brand” your business and yourself. Apparently you’ve gotta do it, or you and your business and your life and your wellbeing are just plain sunk. You need to put out the right vibe to make the people come running...
What if the products - the output - of your life were so you that you don’t have to re-brand who you is? What if the inventions, the ideas, the messages, the friendships that come out of your head were so unedited and so you that they did the branding of you for you?
Man, that would be fun. I could be, like, one person. And I could be who I want to be. It’d be like writing an inspired blog post without having go back and edit it.