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Picasso painted some pretty crazy stuff. It didn’t really make sense to many people. Actually, Picasso proved his talent early on in life painting realistic things… people, buildings, boring.

Then, one day, I imagine he said, “I’m gonna paint whatever the hell I want.”

…and out came this…

Picasso is one of the greatest artists of our time. He created something new, something fresh, something crazy.

I’m sure Picasso felt crazy sometimes… I’d bet that’s because everyone told him he was. People are taught to mini-dream and execute logic. Don’t be that, People.

In the science of creating art, you will dig up some problems. First, people will think you’re crazy. They may try to point out all the flaws of your business plan or tell you why you need to incorporate some new whopper-dad-gidget on your invention. You won’t feel full of “wisdom” because, frankly, you don’t have it. Wisdom is born of experience. We’re now in the business of New.

Next, the experts will think you’re crazy. For example, we started asking people that work with bamboo if we could use bamboo on our iPad and MacBook cases. We found that the experts are afraid of what we’re trying to engineer. It won’t work. So finally we tried. We came up with 10 more problems, solved them, and now have probably the coolest material on earth to make cases with. You’ll be seeing these cases soon.

The side effect of risking craziness, creating art, and trying is that you’ll have fun. Make. New. Art. 

 "Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid."  —Albert Einstein

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